The Six Game Changers

Where we need to go. How we will get there.

In 1909, "The Call" forged a consensus among willing Americans of all identities that it was necessary to form a national organization that would advance the interests of people of color through coordinated action and reasoned argument. More than a century later, the NAACP has updated its strategic direction and plan, creating a powerful vision for the future and setting organizational goals that focus its work for the 21st Century. Today, the NAACP continues its pursuit of fairness, equality and justice for all on the local, state, national and global level using 21st-Century strategies and tactics.  The six NAACP Game Changers below address the major areas of inequality facing African Americans. They are the focus of the NAACP’s work.


Economic Sustainability

A Chance to live the American Dream for All! 

Every person will have equal opportunity to achieve economic success, sustainability, and financial security. 




A Free, High-Quality Public Education for All!

Every child will receive a free, high quality, equitably-funded, public pre-K and K-12 education, followed by diverse opportunities for accessible, affordable vocational or university education.


Health Equality for all Americans

Including a Healthy Life and High-Quality Health Care!

Everyone will have equal access to affordable, high-quality health care, and racially disparate health outcomes will end.


Public Safety and Criminal Justice

Equitable Dispensation of Justice for All!

Disproportionate incarceration, racially motivated policing strategies, and racially biased, discriminatory, and mandatory minimum sentencing will end. Incarceration will be greatly reduced and communities will be safer. The death penalty will be abolished at the state and federal level, as well as in the military. 


Voting Rights and Political Representation

Protect and Enhance Voting Rights and Fair Representation!

Every American will have free, open, equal, and protected access to the vote and fair representation at all levels of the political process. By protecting democracy, enhancing equity, and increasing democratic participation and civic engagement, African Americans will be proportionally elected to political office.


Expanding Youth and Young Adult Engagement

Your Membership is the Lifeblood of our Organization!

The NAACP is expanding the presence of youth consciousness in every aspect of the Association through significant attention to expanding engagement with a key age demographic (1979 and after). Young adult engagement will be key in policy research, development and advocacy on all levels. Greater support is being made to enhance the capacity of local units to recruit, engage, train and retain young adults. Innovative approaches are being taken on young adult membership and program engagement.